Acquisition Product Migration
Cloud-Based Web Application
Lead UX Designer
Industry: Commercial Real Estate
My role involved migrating and redesigning the functionality of an acquired product to the Altus Intelligence Platform, a new product of Altus Group. Additionally, I contributed to the user research process by assisting the senior researcher, ensuring the product met user needs and expectations.
OVERVIEW
Problem Statement Overview
Altus Group acquired multiple applications with the goal of consolidating them into a single platform to address one of the biggest challenges in commercial real estate: disaggregated and disconnected data.
Below is a snapshot of the product that was acquired and has been migrated to the new platform. The product served over 50,000 users, so we prioritized creating an MVP to focus on the features to be migrated first.
DEFINE
Defining the Scope & MVP Requirements
I collaborated with the Product Manager, Director of Product, and developers to define the scope of work and features for a one-year timeline.
Persona - Acquisition Manager/Analyst
The acquired application serves over 50 different use cases. We decided to prioritize the acquisition managers user segment, as they generate the highest revenue. I collaborated with the UX Research Team to study the user segment and their goals, which supported my design decisions for the features being migrated."
User Journey Map
I developed a user journey map to gain a clear overview and identify opportunities for the main features selected for the MVP. The journey map also helped onboard stakeholders and served as a dynamic, evolving document that was updated as new information became available.
DESIGN
Mockups
Below is an example of one of the screens I worked on. For this project, I redesigned over 60 screen. For the MVP, the primary goal was to migrate the data without including maps or interactive elements.
However, after conducting user interviews, we discovered that maps are an essential feature for users. Without them, users would need to switch between Google Maps and the application, which would significantly increase their workload. As a result, we decided to reintegrate the maps into the application.
In the mockup below, I experimented with different map layouts and various style options.
The design team at Altus Group consisted of 12 designers, each assigned to a specific product. The product I was assigned to was an add-on feature to a larger product. The section I worked on is highlighted in blue, while the navigation and headings were designed by another team member.
User Testing & Findings
Below are some key takeaways from the user testing activity we conducted using Useberry. The heat map provided valuable insights into which KPIs users focused on the most and highlighted features that generated less interest.
Product Demo
I designed over 60 screens for this project. Below are snapshots of some of these screens.
RETROSPECTIVE
Challenges and Learnings
Throughout this project, I encountered challenges that shaped my skills and provided key takeaways:
Adapting to shifting priorities, such as reintroducing maps based on user feedback, taught me the importance of flexibility in design.
Balancing user needs with technical constraints highlighted the value of collaborative problem-solving with developers and other stakeholders.
Iterating on designs based on real-world usage emphasized the significance of user-centered design and iterative testing.
Next Steps
The next step will be to migrate additional functionality, such as demographic data, as well as other map interactions and data points that serve various users, including service providers.
